Genentech CTV
Activation StrategyRON
Total Media Cost$1.3M
Total Ad Impressions125.8M
Win Rate13.88%
CPM$10.50
KPI: VCR94%
Benchmark N/AReporting N/A
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CMI Media Group's 2026 performance to date across PMPs and Open Auction, from January through September.
PMP and Open Auction together delivered $4.0M in media cost across the first nine months of 2026, with PMPs carrying 65% of it.
PMPs did not exist on this account in 2024. Two years on, they account for more than two thirds of annual spend.
PMPs delivered $2.7M across the first nine months at a $3.45 CPM, below the blended rate and well below the open exchange.
| Top Deal IDs | Deal Type | CPM | Media Cost |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $10.50 | $1.3M |
| mn_CMI_ron_ttd_d | RON | $0.70 | $368.2K |
| mn_ocrevus_spanish_web_ttd_v | Multicultural | $9.75 | $266.8K |
| mn_CMI_ron_ttd_v | RON | $4.70 | $251.8K |
| mn_CMI_green_ppt_d | Scope3 | $16.30 | $247.8K |
Delivery, KPIs and the advertisers running on each deal.
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Open Auction contributed $1.3M at a $5.41 CPM. The brands below are transacting on the open auction only, across DSPs.
| Brands Spending Via Open Auction Only | Media Cost | PMP Activation |
|---|---|---|
| Spravato (HCP) | $69.7K | Not yet |
| Pediarix | $53.9K | Not yet |
| Carvykti | $50.9K | Not yet |
| Blujepa (HCP) | $45.3K | Not yet |
| Journavx (HCP) | $44.2K | Not yet |
Open Auction advertisers are currently seeing extremely high CPMs. Activating PMPs can help monitor and control CPMs and other key metrics more effectively.
Many advertisers are spending via Open Auction across DSPs, activating PMPs enables better performance monitoring and KPI optimization. Sharing the CMI deal library (sustainability, RON & minority-owned), with custom PMPs available on request.
Four readings from the first nine months, plus how delivery split across environment, DSP, and format.
PMPs contributed 65% of overall media spend, with mn_CMI_Genentech_ttd_ctv the top-spending deal.
Xolair led 2026 spend, followed by Ocrevus and Vertex.
CMI is still on the first tier and is eligible for 5% cashback.
Only 6% of overall Deep Intent spend flows through this strategy, leaving headroom to shift budget into PMPs.
Web led delivery across the year at 57.3%, with CTV at a third. The Trade Desk carried 59.1% of media cost, and video and banner split almost evenly.
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A print-ready summary of CMI Media Group's 2026 programmatic performance to date, formatted for sharing with your team and clients.
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