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CMI Media Group's 2026 performance to date across PMPs and Open Auction, from January through September.
PMP and Open Auction together accounted for $4M in media cost across the first nine months of 2026, with PMPs carrying 65% of it.
No PMPs in 2024. Two years on, PMPs account for more than two-thirds of spend.
PMPs delivered $2.7M across the first nine months at a $3.45 CPM, below the overall rate and well below the open exchange.
| Top Deal IDs | Deal Type | CPM | Media Cost |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $10.50 | $1.3M |
| mn_CMI_ron_ttd_d | RON | $0.70 | $368.2K |
| mn_ocrevus_spanish_web_ttd_v | Multicultural | $9.75 | $266.8K |
| mn_CMI_ron_ttd_v | RON | $4.70 | $251.8K |
| mn_CMI_green_ppt_d | Scope3 | $16.30 | $247.8K |
Delivery, KPIs and the deal setup behind each of the top five advertisers. Pick a brand to load its dashboard, and open the screen for a closer look.
Which channels each of the fifteen top brands is running in, and the share of spend in each. Audio is a minimal spend on Vertex and nothing elsewhere.
Ten of the fifteen brands have no CTV delivery. The five that do are the five largest spenders on the account.
Six are running display only, and audio is a minimal spend on Vertex alone. CTV, video and audio deals are already in the CMI library for every one of them, and we can build a custom deal per brand.
Open Auction contributed $1.3M at a $4.85 CPM. The brands below are transacting on the open auction only, across DSPs.
| Brands Spending Via Open Auction Only | Media Cost | PMP Activation |
|---|---|---|
 Spravato (HCP) | $69.7K | Not yet |
 Pediarix | $53.9K | Not yet |
 Carvykti | $50.9K | Not yet |
 Blujepa (HCP) | $45.3K | Not yet |
 Journavx (HCP) | $44.2K | Not yet |
Open Auction advertisers are currently seeing extremely high CPMs. Activating PMPs can help monitor and control CPMs and other key metrics more effectively.
Many advertisers are spending via Open Auction across DSPs, activating PMPs enables better performance monitoring and KPI optimization. Sharing the CMI deal library (sustainability, RON & minority-owned), with custom PMPs available on request.
Four readings from the first nine months, plus how delivery split across environment, DSP, and format.
PMPs contributed 65% of overall media spend, with mn_CMI_Genentech_ttd_ctv the top-spending deal.
CMI is still on the first tier and is eligible for 5% cashback.
Only 6% of overall Deep Intent spend flows through this strategy, leaving headroom to shift budget into PMPs.
Xolair led 2026 spend, followed by Ocrevus and Vertex.
Web led delivery across the year at 57.3%, with CTV delivering one-third. The Trade Desk accounted for 59.1% of media cost. Video and banner split almost evenly.
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A print-ready summary of CMI Media Group's 2026 programmatic performance to date, formatted for sharing with your team.
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